Having worked with hundreds of teams building and marketing new products, there are patterns of mistakes I see all the time. The crazy thing is that every one of these mistakes is completely avoidable – without a PhD or ten…
It won’t surprise you that I woke up today with emails in my inbox from some company whose form I filled out a few days ago. It likely won’t surprise you either that in that same inbox were emails from…
Developers Aren’t Marketers When it comes to building a sales page, product developers aren’t marketers. And there’s nothing wrong with that. But there’s no developer I’ve ever met who hasn’t wanted the cheat codes. Isn’t there a simple list or…
There are a Million Growth Strategies Out There… If you want to close more deals the challenge is figuring out which strategies to follow and which to ignore. Today I want to share with you the single story that you…
Today I delivered a talk as part of Jennifer Bourn‘s Content Camp (Website Copy Edition). My session was on your offer pages, and the follow-up to the talk is a working session where we get to have a discussion and…
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn’t enough to define a segment.…
Segmentation is everything I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products – “we’re for everyone” – just doesn’t work anymore. I’ve spent time talking…
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The…
Related Post Plugins are great. They present a set of posts that your readers may enjoy. And that keeps them on your site longer and keeps your bounce rate lower. All of that is great. But related post plugins can…
Let’s Talk About This Camel Imagine this camel wanted to be known for her ability to walk far without taking a sip. Is that what you see when you see her? (I don’t know if she is a she, but…