The WordPress Funnel Game Continues to Grow

There are several WordPress Funnel solutions – most of them targeted at WooCommerce. I've written about several of them, recently listing these options:

They each do several things well. And over the next year or two, we'll likely see consolidation.

WooFunnels and CartFlows are taking a “do it all” approach and are doing it well. LaunchFlows, on the other hand, is keeping it simple with a small set of building blocks – but requires a lot more work to string things together to make things happen.

There's a New Player in the WordPress Funnel Space

Today I discovered WPFunnels. I can't recall exactly when I noticed my friend Lincoln Islam step into a founder role for this company. But I have been waiting to see what it was, and today I bought my license.

I know CartFlows is working on a Canvas-based builder, so this isn't a new idea. And tons of funnel solutions in the rest of the world do it too. But it's just plain fun to work in a canvas space to build any kind of funnel I want.

Why is This Interesting to Me?

Does the world need another funnel solution for WooCommerce? I am not sure it does. But that's not what excited me about this.

It's a small thing. And maybe I'm completely wrong about this. But this product isn't named with “cart” in the name, or “Woo” or anything that locks it into a WooCommerce-only solution.

Instead, it says it's a funnel product for “WP” (or WordPress). And that means it may focus on building funnels that aren't solely focused on carts and checkouts.

After all, there are tons of membership plugins out there that have their own checkout and post-purchase needs. There are LMS plugins that would love, and I mean love, to have a funnel solution that works for them too. (Hint, Hint.)

And don't get me wrong, I'm not just excited about funnels for those kinds of sites. This site, for example, has a ton of posts on it.

What if I want to use a form-based approach to content upgrades? The funnel is a lead generation funnel, not a sales funnel. That's where I think WPFunnels becomes a powerful player in a space that isn't nearly as congested as WooCommerce funnel builders.

The fact that it's visual makes it even better because you can easily see non-technical customers wanting to copy a previous funnel but make a quick little tweak. Perfect space for WPFunnels.

What I Want Out of WPFunnels

I know I'm just one person. And I don't get to define the product roadmap for anything other than LearnDash (and that's only if Jack lets me).

But here is what I would love to see…

1. No Page Classification

The biggest funnel players in the space classify a page as a landing page, a cart page, a thank you page, etc. But we're past the days of page builders. The page isn't the unit we should be thinking about. Gutenberg components are where we're at. Why couldn't any page do one or even multiple things?

Can a thank you page for a content upgrade (where the file is delivered) also be an upsell to a webinar? Yes. So don't lock pages into roles.

2. Deep Integration with Form Builders

When you use form builders like Ninja Forms or Fluent Forms or Gravity Forms, or any other form plugins, there is always an advanced tab or integration tab where you can connect the form to something else.

I would love to see a deep integration with a couple of these players so that the form submission triggers a step in the funnel. Or better yet, the field selected triggers one of the different conditional logical steps in the funnel.

Can I get around this? Sure. I can use conditional logic to route the form response to different places. But then I'm sticking logic in two places – the form and the funnel. Deep integration pushes me to put the logic in the funnel – where I think it belongs (and be used better).

3. Deep Integration with LearnDash

A guy can dream, right? I have a deep desire to bring funnels to the LearnDash community so I'll keep singing this song until everyone (or someone) does it.

4. Page Designs without a Page Builder

People are still using page builders, I get it. But those same folks come back later and complain about page speed. So let's keep the DOMs short and fast. And that means embracing Gutenberg – including creating lead generation funnel designs.

5. CRM Integration

You've likely heard of FluentCRM, Autonami, Jetpack CRM, and Groundhogg. There's no question that a WordPress funnel is going to need to connect with one or all of these. Several are working on their own automation engines that will try to compete in the same space. I get it. But I want the integration so that I can push contact info and their step data back into a CRM.

Are You Ready for More WordPress Funnels?

I've been working on a little side project that is Gutenberg-focused and will help all of us create landing pages faster (not a builder). So I'm the first person to admit that I want more funnels in my life. That's what makes me so excited for all the marketing work that's going on in the WordPress space.

WordPress is the perfect no-code solution for marketers – a statement I didn't think I'd make just three years ago. Now I can't wait to see WordPress funnels everywhere.