We all get weekend emails
We've all been there before, right? You’re out, enjoying time with friends or family and then you check your phone. You know you shouldn't have. But you did. And what do you find? Clients have sent you a bunch of weekend emails. What do you do?
After all, if you reply right away, you’re basically conditioning your clients to constantly expect rapid response – even on the weekend. Do this for long and you’ll have no life. Or hate the life you have.
On the other hand, if you don’t react, you could come across as “too” casual and potentially lose a client.
It feels like there are no good answers – no good options. I don’t know if there’s a “right” answer. But I can tell you my approach.
Sometimes they really are urgent
You and I both know that sometimes the emails we get on the weekend are legit. They really are urgent and immediate attention is required.
Even if you’ve never had a client with an eCommerce store whose solution suddenly fails, losing tens of thousands of dollars an hour with it, surely you can agree with me that some situations require serious and immediate attention.
Of course those situations never happen on weekdays from nine to five. No, they show up at midnight or two in the morning, on the weekend.
So yes, sometimes the emails we get really are urgent. But that’s not most of them, right?
Clients & situations dictate urgency
The other thing we can agree on is that emergencies aren’t the only reason an email could be considered critical. Yes, emergency situations are a valid reason, but so are certain clients.
You know what I’m talking about, right? Certain clients pay you enough, even a premium, so that they can reach you at any time.
Purists will say that no amount of money puts a client in that category. If that's you, you're not charging enough. 🙂
I have had clients that have paid enough, indeed a premium, so that they can reach me on what they consider is an emergency, even if it's not what I call an emergency.
When that client emails me – as long as they're paying that premium – I step up. I rarely have those clients. But when I have them, I keep my phone with me. I check emails regularly. It's crazy, but it's worth it. (And it pays for the vacation I might be on when that email comes in.)
The best way to approach me
Let’s assume the email doesn’t come from a premium customer, and that it also doesn’t represent a work-stoppage situation where millions of dollars in transactions are getting lost.
Let’s assume the email comes from a regular client and is a “regular” email.
I ask customers to specifically highlight when they'd like a response and why. I also ask them to consider that it's my weekend and my default is not to reply.
Here's my simple list of instructions:
- Tell me the problem.
- Tell me why it's a problem.
- Tell me if you need a response or fix right away (urgent?)
- Read the whole email a second time (remove all caps, remove “just”)
The worst way to approach me
The worst way to send me weekend emails? There are some clients who have mastered the art of messaging in a way I can't stand.
I try to filter these out long before they become clients.
They use words like,
- Absolute failure
- Right away
Do you see what these words have in common? They’re extreme.
I can't stop people from writing emails like that. But it won't help their case. In fact, it starts putting me in a defensive posture pretty quickly.
How I manage clients & their weekend emails
So given all the above, here’s what I do with those weekend emails.
First, I read all of them.
Even if I decide not to act on them, I read every one.
Some I skim, others I read thoroughly. But I read them all.
Second, I rate / rank them.
I evaluate whether the situation is a serious work-stoppage, money-losing, holy-hell-that’s-bad issue. If it is, I get on the phone or zoom and call my client.
There's no use sending emails back and forth.
Third, if things are bad, getting on video or on the phone is critical.
But what if it’s not critical?
Fourth, if it's important but not urgent, I send a quick templated reply.
If the issue is important but not urgent, I want people to know I’m paying attention. I want them to know I received their email and that I have plans to act (even if it won’t be right away). Plus, because it's a template, it takes me virtually no time.
Just a quick reply to let you know I got your email. As it's the weekend, and I'm away from the computer, I wanted to let you know that I'll follow up first thing Monday morning to dig into this.
If this is actually causing work-stoppage (like the entire site is down), or is costing you money (like transactions aren't working), shoot me a reply and I can get someone to look at it asap.
Thanks and I hope your weekend is a good one.My template response for important weekend emails
Fifth, I just let those weekend emails it.
If the email isn't urgent and isn't important, after a quick read, I'll let it sit. Again, I don't want to create an unhealthy pattern – and replying to every email on the weekend eliminates my weekend.
How do you deal with weekend emails?
So tell me – how do you deal with weekend emails? Do you reply to them? Do you ignore them until you have free time? Do you just wait until Monday?
Hit reply (if reading this in your email) and let me know. Or find me on twitter and reply there.