Pricing Utility Features
Pricing is Hard. Normally I don’t put a period after my headlines. But pricing is hard – period. You know what I mean? It’s challenging to figure out the right spot where you and customers both agree that the value…
Pricing
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A lot of people only run a single site
If you follow me on social media, you’ve likely seen all the images to know that I spent last week running my conference in Cabo, called CaboPress. While there, one topic came up often among product owners – pricing. The…
Closing the Deal – A Pricing Trick That Helps
This Pricing Trick Isn’t For Everyone Not every pricing trick will be perfect for every agency. I get that. So if your average project costs less than $10,000 or more than $100,000, this may not help you when closing the…
Leveraging Multiple Price Points
The challenge with talking about pricing (and especially multiple price points) is that the conversation comes in the middle of a much larger discussion on product design. By the time you’ve built a new feature and want to know how…
My Favorite Pricing Table Example
Pricing tables are a challenge I talk about pricing a lot with my coaching clients (and folks that reach out to me on clarity). So it won’t surprise you that they often ask me to show them a pricing table…
How Do You Price Your Online Course?
Everyone has opinions about pricing your online course When it comes to pricing your online course, you’ll find few topics more discussed online. I get it, and I know it. So I’m not going to try to give you a…
We can grasp valuable insights from pricing experiments
Yesterday I wrote about pricing pages. But I didn’t address the elephant in the room – which is pricing. Pricing is hard. Thankfully, we don’t have to do our own research to learn a ton from pricing experiments that have…
People aren’t converting on your pricing page. Here’s why…
Do you have a pricing page that’s converting? I can’t tell you exactly how long I’ve been working on pricing pages but you can’t escape it if your career has been in product development and product management. At minimum it’s…
Stop preventing scope creep – you’re leaving money on the table
People always tell me they hate scope creep. Me? I love it. So here are three reasons you should stop preventing scope creep right away!
Read MoreWhen buying or selling, are you focused on price or cost?
Can I tell you a story about a refrigerator? Years ago I went to a store to help a friend buy a refrigerator. It was, as you might expect, a pretty boring trip. When you compare refrigerators, you look at…