One More Tip For Your Online Courses Over the last few days I’ve written about selling your course and adding team licenses to your courses to help you generate more revenue. So it makes sense that I would bring this…
What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all…
Making More Money Means More The other day I showed you how to sell your online course. That was a long post about your landing page and the 20 different sections to strongly consider including. But if you want to…
“Dad, you’re crazy.” My daughter is a high school senior and interested in more than one boy. One appeared today and they had a chat. Tonight at dinner I asked if she was going to text him and maybe set…
The Art of a Great Introduction The other day I wrote a tweet about generosity. A way to be generous without spending a penny. It was all about networking and great introductions. Why are Introductions So Critical? When you introduce…
The first time my wife walked into my office crying, I knew two things. First, I knew something bad had happened (like she’d made some mistake she felt awful about). Second, I knew that adding my own emotions wouldn’t help…
The Question Was Simple Last week I got an email with a simple question. Can a person who already has a WordPress website protect content via a membership site without a membership plugin? While the question was simple – no…
There are multiple WordPress CRM solutions out there (Autonami, Groundhogg, Jetpack CRM, and FluentCRM). The two I like for their visual automation platforms are Autonami and FluentCRM, and as you’ve seen lately, I’ve been digging deeper into FluentCRM. Today I…
Have You Built Your Sales Page Yet? If you are focused on selling your online course one of the final things you have to do before launch is create your sales page. Late last year I discovered a sales page…