Everyone Thinks Their Problems Are Unique If there’s one thing I’ve learned by talking to product owners, agency owners, freelancers, and software developers over the last two decades – it’s that we all know others must be experiencing what we…
I Bet This Story Sounds Familiar Earlier this year I was working on adding a new feature for this site. It’s the table of contents on the right sidebar of this post (and all my blog posts). I looked at…
There are a Million Growth Strategies Out There… If you want to close more deals the challenge is figuring out which strategies to follow and which to ignore. Today I want to share with you the single story that you…
The first time I took copy and placed it into a design for a printed document, I used Adobe Illustrator. I didn’t know any other design solution. So I designed the document and then took the text and placed it…
Today I delivered a talk as part of Jennifer Bourn‘s Content Camp (Website Copy Edition). My session was on your offer pages, and the follow-up to the talk is a working session where we get to have a discussion and…
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn’t enough to define a segment.…
Let’s Stop Repeating Our Mistakes I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn’t knowledge. It’s the mental shortcuts we make that put us in a…
It doesn’t matter if you’re designing a new product or service, it takes a lot of work to get the new offering right. I’m in the middle of working on a new offering right now, and even though I’ve done…
Disposable Software – The Concept Most of us, when building software, try to make it support or handle just about anything that it might face. We read bug reports, even for tiny edge cases, and we work to fix our…
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The…