Is anonymous personalization an oxymoron? Anonymous personalization sounds crazy. Most of our approach to personalization comes after we identify someone. So how can you do it when a website visitor is anonymous? Before I get into it, let me ask…
Have you heard of Fathom Analytics? Most folks have never heard of any website analytics solution other than Google. But you may have noticed, on this site, that I don’t have to pop up any notice about GDPR or cookies.…
It should be easy and inexpensive to create interactive videos If you were to google “interactive videos” right now, like I did the other day, you’d find a ton of options – platforms that help you make and host these…
Does your appointment scheduling software end up rewarding bad behavior? I don’t know if this has ever happened to you, but it happens on a weekly basis to me. And it’s so incredibly annoying. Yes, I’m about to rant about…
Run your own appointment booking service on your own site Want to talk about selling advice online? The other day I told you how you could increase your revenue by adding gift card service to your own site. Today I…
Wishlist Member is the Ali of Membership Plugins Wishlist Member is one of the oldest membership plugins for WordPress, in fact, it was around when I built my first membership site with WordPress, back in May of 2006. But it’s…
Evaluating Landing Page Software Options Whether you work in a startup or a corporate setting, landing pages are a key part of what you need to use to get your message out into the world. And that’s when you start…
Everything is different at scale. If I asked you to figure out how many people on your block (about 20 homes) had visited Disneyland in the last year, you might decide to go door-to-door and ask. But if I asked…
How do you choose from the best WordPress LMS plugins? A few years ago I decided to watch a show that I’d never heard about. It was called The Wire. I simply found it, decided to watch it, and then loved it.…