A Guy Walks into a Fast-Food Joint… Sometime in the early 1990’s I walked into a fast-food restaurant (Taco Bell) to see an ordering kiosk. This is long before we saw these kinds of touchscreens in fast-food chains (Taco Bell,…
A couple of years ago, a group of us decided to co-work together in San Diego – a house on the beach. It was an idea my friend Justin created, called BeachPress. We rented a house with tons of rooms,…
Life is a Series of Choices The last job I had before graduating from college was at the fourth largest YMCA in the country. After I graduated, I went to work full time at Lawrence Berkeley Lab, a government-funded research…
Did you miss me? I wrote daily all of last year. And this year I started writing the first two weeks of the year but then I took the rest of January off. Did you notice? The issue wasn’t that…
It won’t surprise you that I woke up today with emails in my inbox from some company whose form I filled out a few days ago. It likely won’t surprise you either that in that same inbox were emails from…
Later this month I’ll be talking about all the choices you have when it comes to online courses. In that talk, I’ll show you why you might want to use a WordPress plugin (like LearnDash), or when you might consider…
What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all…
Making More Money Means More The other day I showed you how to sell your online course. That was a long post about your landing page and the 20 different sections to strongly consider including. But if you want to…
The Question Was Simple Last week I got an email with a simple question. Can a person who already has a WordPress website protect content via a membership site without a membership plugin? While the question was simple – no…