Don’t Let People Lie To You Today I heard about a LearnDash client who was told they should use a different LMS because it works better with WooCommerce. It was a ridiculous claim that was completely false and used broken…
Having worked with hundreds of teams building and marketing new products, there are patterns of mistakes I see all the time. The crazy thing is that every one of these mistakes is completely avoidable – without a PhD or ten…
What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all…
“Dad, you’re crazy.” My daughter is a high school senior and interested in more than one boy. One appeared today and they had a chat. Tonight at dinner I asked if she was going to text him and maybe set…
Are You Like Me? If you watch a lot of movies, like I do, then I wonder if you’re anything like me – hoping that they recorded and made available some bonus content to watch after the movie is over.…
In the Lema house, we have a high value for learning and education My wife was a teacher in school districts for almost two decades and then spent time home schooling our two kids until they got to high school.…
5 Years with Liquid Web This week marks five years of designing and building products for Liquid Web. It’s crazy how fast five years have gone by, while at the same time, it’s easy to feel like I’ve been with…
Can I Tell You a Story? I went to a website this last weekend – Black Friday Cyber Monday – and I bought a software license. One of those licenses that costs a good amount of money, but is worth…
I’ve Been Testing WordPress CRMs You may recall that I wrote about the comparison criteria for WordPress CRMs a month ago. Today I want to share with them the one wish I have for them. Yes, this is an open…