You can’t talk about WooCommerce without mentioning Shopify When people talk about eCommerce, Shopify is going to come up. You know it will because it’s the dominant player that people talk about when they talk about eCommerce. One reason people…
Digital sharecropping is a thing. I get it. If you’ve never heard of the phrase, “digital sharecropping”, then you should check out this 2015 article at Copyblogger by Sonia Simone. The short version is don’t build your digital empire on…
Let’s say we were getting into the eCommerce product space… Imagine I was getting into the eCommerce product space. The first advice I’d give myself would all be about niching down. Because, after all, it’s the first advice I’d give…
Yesterday I wrote about pricing pages. But I didn’t address the elephant in the room – which is pricing. Pricing is hard. Thankfully, we don’t have to do our own research to learn a ton from pricing experiments that have…
Remember Part One of Building an ROI Calculator? You’ll recall the other day when I first introduced the notion of building an ROI calculator, right? In that post, I introduced you to the calculation but also a bit of the…
Form Conditional Logic is Available Everywhere If you read the post I wrote the other day about choosing the right WordPress form plugin, you’ll recall that I created a grid with all the features to compare. One of the features…
The stress of not being a market pioneer Let’s talk second-mover advantages. It comes up regularly when talking with people about new products. Especially in the WordPress ecosystem, people regularly ask the question. Are all the good product ideas already…
Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked…
Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or…