The challenge with talking about pricing (and especially multiple price points) is that the conversation comes in the middle of a much larger discussion on product design. By the time you’ve built a new feature and want to know how…
The Trend of Quiet Quitting You’ve likely heard of quiet quitting – the dynamic where people don’t actually leave your company. Instead, they simply stop working as hard. They skate. They put in the absolutely minimum amount of work to…
Later this month I’ll be talking about all the choices you have when it comes to online courses. In that talk, I’ll show you why you might want to use a WordPress plugin (like LearnDash), or when you might consider…
What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all…
The Art of a Great Introduction The other day I wrote a tweet about generosity. A way to be generous without spending a penny. It was all about networking and great introductions. Why are Introductions So Critical? When you introduce…
There’s a Lot I Don’t Know When it comes to WordPress and Web3, there’s a lot I don’t know. I mean a ton. So how can I write about something I don’t know? Easy, I can take you on the…
Today I delivered a talk as part of Jennifer Bourn‘s Content Camp (Website Copy Edition). My session was on your offer pages, and the follow-up to the talk is a working session where we get to have a discussion and…
It doesn’t matter if you’re designing a new product or service, it takes a lot of work to get the new offering right. I’m in the middle of working on a new offering right now, and even though I’ve done…