How is your WordPress mail getting delivered? It’s one of the most important things that people don’t pay attention to. They do all the work to create forms on their site, or set up automations for their WooCommerce store –…
Last week we talked about post-purchased offers. But what about pre-purchase offers? In other words, how do you make running WooCommerce campaigns easier? Let’s start by making sure we’re all clear on what I mean by a WooCommerce campaign. Assume…
GoDaddy doubles Ecommerce plugins available If you’ve worked with WooCommerce for any amount of time, you’ve likely purchased a WooCommerce extension from the SkyVerge team. The code is great. The team is great. The support is great. Last September you…
Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked…
Every now and then I read an article that I wish I wrote. The other day I read one on email personalization. It’s not the words or even the ideas. It’s the depth on such an important topic. I have…
Recommendations are a funny thing Everyone has an opinion, when it comes to the tools they use. And when someone asks me for my opinion, I give it to them. But the moment I do, something crazy happens. The debate…
Have you seen videos like these? The other day I clicked a link on Twitter to an article that was on CNN. When I got to the post, I noticed there was a video at the top of the page.…
Do you remember LeadPlayer? Long before there was the company and product Leadpages, there was another product that I purchased called LeadPlayer. It was a product developed by Clay (from Leadpages) and his lead developer, Simon Payne. It was the first…